Local Market Scan · B30 Birmingham

Built for Marsden Plumbing & Heating Ltd · 14 competitors tracked · 2,847 reviews parsed in the last 90 days
Last scanned
11 May 2026, 06:14
£
The number worth leading with
You are quoting £18 below the area median on boiler servicing and £240 below median on bathroom installs. Closing the gap on existing customers alone would add £1,860/month in margin, before winning a single new job.
Based on 14 active plumbers within 4 miles of B30. Median pricing computed from displayed quote ranges and verified Checkatrade job logs (last 90 days).

Coverage Area

B30 Stirchley · 14 active rivals tracked
You
Top-rated rival (4.7+)
Mid-tier rival
Weak rival (<4.0)
Rivals in radius
14
2 sole traders, 12 firms
Weak rivals (under 4.0)
4
Steal-job candidates
Avg Google rating
4.32
Your rating: 4.6
New entrants (90d)
2
QuickFix & Plumb Squad

Price Comparison, 5 Common Jobs

Local market range vs. your current quoting · lower bar = cheapest, upper = priciest
Read: The red dot is you. The bar shows the range across all 14 local rivals. On bathroom installs you are pricing as if you were the cheapest unbranded firm in the area, despite a 4.6 rating and 11 yrs trading.

What Customers Actually Complain About

Parsed from 2,847 1- and 2-star reviews on Google, Trustpilot & Checkatrade · competitors only, not you
"Didn't show up" · missed appointments, ghosted callers
31%of complaints
"Price gouged" · quoted low, billed high; surprise extras
22%of complaints
"Rude / dismissive" · bad manners, talked down to customer
18%of complaints
"Bodged the job" · had to call someone else to fix it
14%of complaints
"Left a mess" · site untidy, didn't clean up after
9%of complaints
"Wouldn't return calls" · aftercare / warranty issues
6%of complaints

Where the Reviews Come From

2,847 reviews across 14 local rivals · last 90 days
Source bias: Trustpilot skews negative for tradies (8% 1-star vs 3% on Google). Watching only Google = blind to a third of complaint signal.

Gap Opportunities, 3 Ways To Outflank Them

Each gap is calculated from competitor failure rates. Premium uplift is the price increase customers tolerate when the gap is closed (based on Checkatrade pricing-vs-rating regression).
Show-up promise

Two-hour window, or the call-out's free

31% of local complaints are about no-shows or vague "between 8 and 5" windows. Bickerton and Coleman both lost stars on this in April. A hard window with a refund clause kills the objection cold.
Competitor failure
31%
Price premium
+12%
Confidence
High
Pricing transparency

Fixed quote, written, before any work starts

22% of complaints reference surprise charges. Three of the top-rated firms (PJ Wright, Hardwick & Sons, Halberd) still hand-write rough estimates on the day. A digital quote PDF before the van moves is a competitive moat.
Competitor failure
22%
Price premium
+8%
Confidence
High
Tone & aftercare

Same-day check-in call after every job

18% complain about manner; 6% about aftercare. Combined: nearly 1-in-4 review complaints are about how people are TREATED, not the work itself. A 60-second post-job call closes both gaps and reliably converts 5-star reviews.
Combined gap
24%
Review uplift
+0.4 stars
Confidence
Medium
Tier
Sort
Competitor Boiler service Leak chase Bathroom install Google rating Response time Checkatrade last seen
Pricing Recommendations computed from competitor data + customer sentiment + your historic close rate
Job type Current price Recommended Monthly uplift Confidence Why this number
Boiler service
~14 jobs / month
 £78 →£96 +£252
High
You sit at the 18th percentile despite a 4.6 rating. Median is £96, top quartile is £115. No risk to volume at this level.
Leak chase / no-fault callout
~8 jobs / month
 £65 →£85 +£160
High
Median local price is £90, but 8 of 14 rivals charge a no-find penalty (£45). Recommend bundling: £85 flat, no penalty, sells better and protects margin.
Bathroom install
~3 jobs / month
 £2,640 →£2,880 +£720
High
You are £240 below median. Coleman and Hardwick (both 4.7+) average £3,100. Win rate may dip 5% but margin gain offsets x4.
Power flush
~5 jobs / month
 £420 →£465 +£225
Medium
Market range is tight: £395-£510. Move you to median. Customers rarely shop hard for this, mostly emergency.
Radiator install (single)
~6 jobs / month
 £185 →£195 +£60
Medium
Tight competition. Plumb Squad undercuts at £149 but bodge rate is high. Small uplift only; protect volume.
Emergency out-of-hours
~4 jobs / month
 £120/hr →£145/hr +£220
High
You are 20% below median. Customers don't price-shop at 11pm. Median is £145, top is £180. Pure margin.
TOTAL MONTHLY UPLIFT
if all recommendations implemented
 - - +£1,637 £19,644 per year from existing customers, before any new wins. Conservative model assumes 8% win-rate drop on bathroom installs.
Built by Simply Button Solutions
Demonstration dashboard. Competitor names, pricing and review percentages illustrative.
"Big companies tell you what you want. I prefer to ask."