Local Market Scan · B30 Birmingham
Built for Marsden Plumbing & Heating Ltd · 14 competitors tracked · 2,847 reviews parsed in the last 90 days
The number worth leading with
You are quoting £18 below the area median on boiler servicing and £240 below median on bathroom installs. Closing the gap on existing customers alone would add £1,860/month in margin, before winning a single new job.
Based on 14 active plumbers within 4 miles of B30. Median pricing computed from displayed quote ranges and verified Checkatrade job logs (last 90 days).
Coverage Area
B30 Stirchley · 14 active rivals tracked
You
Top-rated rival (4.7+)
Mid-tier rival
Weak rival (<4.0)
Rivals in radius
14
2 sole traders, 12 firms
Weak rivals (under 4.0)
4
Steal-job candidates
Avg Google rating
4.32
Your rating: 4.6
New entrants (90d)
2
QuickFix & Plumb Squad
Price Comparison, 5 Common Jobs
Local market range vs. your current quoting · lower bar = cheapest, upper = priciest
Read: The red dot is you. The bar shows the range across all 14 local rivals. On bathroom installs you are pricing as if you were the cheapest unbranded firm in the area, despite a 4.6 rating and 11 yrs trading.
What Customers Actually Complain About
Parsed from 2,847 1- and 2-star reviews on Google, Trustpilot & Checkatrade · competitors only, not you
Where the Reviews Come From
2,847 reviews across 14 local rivals · last 90 days
Source bias: Trustpilot skews negative for tradies (8% 1-star vs 3% on Google). Watching only Google = blind to a third of complaint signal.
Gap Opportunities, 3 Ways To Outflank Them
Each gap is calculated from competitor failure rates. Premium uplift is the price increase customers tolerate when the gap is closed (based on Checkatrade pricing-vs-rating regression).
Show-up promise
Two-hour window, or the call-out's free
31% of local complaints are about no-shows or vague "between 8 and 5" windows. Bickerton and Coleman both lost stars on this in April. A hard window with a refund clause kills the objection cold.
Competitor failure
31%
Price premium
+12%
Confidence
High
Pricing transparency
Fixed quote, written, before any work starts
22% of complaints reference surprise charges. Three of the top-rated firms (PJ Wright, Hardwick & Sons, Halberd) still hand-write rough estimates on the day. A digital quote PDF before the van moves is a competitive moat.
Competitor failure
22%
Price premium
+8%
Confidence
High
Tone & aftercare
Same-day check-in call after every job
18% complain about manner; 6% about aftercare. Combined: nearly 1-in-4 review complaints are about how people are TREATED, not the work itself. A 60-second post-job call closes both gaps and reliably converts 5-star reviews.
Combined gap
24%
Review uplift
+0.4 stars
Confidence
Medium
| Competitor | Boiler service | Leak chase | Bathroom install | Google rating | Response time | Checkatrade last seen |
|---|
| Pricing Recommendations computed from competitor data + customer sentiment + your historic close rate | |||||
|---|---|---|---|---|---|
| Job type | Current price | Recommended | Monthly uplift | Confidence | Why this number |
| Boiler service ~14 jobs / month |
£78 | →£96 | +£252 | You sit at the 18th percentile despite a 4.6 rating. Median is £96, top quartile is £115. No risk to volume at this level. | |
| Leak chase / no-fault callout ~8 jobs / month |
£65 | →£85 | +£160 | Median local price is £90, but 8 of 14 rivals charge a no-find penalty (£45). Recommend bundling: £85 flat, no penalty, sells better and protects margin. | |
| Bathroom install ~3 jobs / month |
£2,640 | →£2,880 | +£720 | You are £240 below median. Coleman and Hardwick (both 4.7+) average £3,100. Win rate may dip 5% but margin gain offsets x4. | |
| Power flush ~5 jobs / month |
£420 | →£465 | +£225 | Market range is tight: £395-£510. Move you to median. Customers rarely shop hard for this, mostly emergency. | |
| Radiator install (single) ~6 jobs / month |
£185 | →£195 | +£60 | Tight competition. Plumb Squad undercuts at £149 but bodge rate is high. Small uplift only; protect volume. | |
| Emergency out-of-hours ~4 jobs / month |
£120/hr | →£145/hr | +£220 | You are 20% below median. Customers don't price-shop at 11pm. Median is £145, top is £180. Pure margin. | |
| TOTAL MONTHLY UPLIFT if all recommendations implemented |
- | - | +£1,637 | £19,644 per year from existing customers, before any new wins. Conservative model assumes 8% win-rate drop on bathroom installs. | |