Three full-page artifacts built in parallel. Fake-but-realistic data. Designed to live on a /work page or rotate into the homepage carousel. Each one tells a specific story to a specific audience.
12 anonymised West Midlands properties. Live MEES 2030 countdown. Traffic-light status. £50,840 total retrofit budget broken down.
Marsden Plumbing & Heating Ltd. 27 jobs. "If you stopped landlord emergencies, your profit per hour rises 18%."
Barclay & Holt Lettings, Sheffield. 6 data sources crossed → 3 numbered insights "no big system would do."
Credibility artifacts when someone Googles Jamie. Each one looks like genuine client work. Together they show three different audiences (landlords / trades / lettings) that Jamie can build real things for real businesses.
Carousel rotation candidates. Slide 2 (currently the Property Review Intelligence) could swap with any of these to refresh the showcase without commissioning new work.
SEO surface area. If hosted as /work/epc-compliance, /work/job-profitability, etc., each one is a landing page for the audience it serves.
Conversation starters. When Jamie meets a landlord he can text them the EPC link. When he meets a plumber, the profitability link. The website becomes a closing tool, not a brochure.